Even though I already have a few neon purples, I didn’t want to pass this up, especially after seeing this whole neon collection lined up in the display. American Apparel Neon Violet (Neon, Summer 2011) is a neon purple creme:
Picture taken in sunlight. This applied very well, easier than the other ones I’ve tried so far. That’s probably because neon purple pigment creates a smoother formula than orange/yellow neon pigment. It was practically a one-coater; it looked decently opaque and even in a single coat, but I used two for a stronger color payoff and more solid opacity. This shade of neon purple looks more purple than others I’ve tried before. It’s still a warm shade, but this one doesn’t seem to be as overwhelmed by fuchsia tones. (It may not be that apparent in this photo, but when I swatched a bunch of neon purples next to each other on paper, this one seemed purpliest.) It’s enough of a variation for me, and the great formula makes this a winner. I paired this with Essie Funky Limelight over white on my toes.