This is the mani I’ve been wearing through this Halloween weekend as a part of my costume (French maid). Illamasqua Ruthless is a bright, classic red creme:

Picture taken in sunlight.  This applied very well, with that smooth, buttery formula I’ve come to expect from most Illamasquas.  It was not streaky so it looked nice at two and even at just one coat, but I used three to reach true opacity.  There’s not much to say about the color; it’s not unique but there’s just something about the look of these classic red cremes, I love it!  I had several to choose from, but I picked an Illamasqua because I knew the mani would really be long-wearing (and stay chip-free through getting ready, digging through my purse, etc.)  I paired this with Illamasqua Boosh on my toes.